Scaling success,
with strategic
growth design

Overview

I lead a team of 4 designers working across native iOS & Android products.

We created & maintained a large cross platform design system, including dark mode.

I implemented growth design strategies — including: onboarding optimisation, personalisation, community, and A/B testing — to expand the Body Coach app's user base by 150K active users. Achieving recognition as Apple's App of the Day.

I worked closely with the product team to establish a continuous discovery process, identifying growth opportunities through data analysis and user insights, using both qualitative and quantitative research methods.