Driving growth with strategic design and agile practices

Overview

I led on product definition, user research, prototyping & visual design to launch a groundbreaking B2C product with Virgin Media. Growing the user base from hundreds to millions within months, resulting in a significant growth in sales for SamKnows.

I played a pivotal role in transforming the company's product delivery capabilities. Hiring and leading a cross-functional product team, establishing agile and outcome-focused ways of working to streamline processes and foster a collaborative, innovation-driven environment.

I collaborated with the C-suite to develop a product strategy, aligning business goals with market opportunities. Leading to a substantial increase in revenue, by focusing the company’s efforts on the largest opportunities.